ITV Confirms Win Win Commission in ‘Biggest AFP Ever’

ITV has commissioned Hello Dolly to make Win Win with People’s Postcode Lottery, in what the PSB has called its “biggest ever ad-funded series” with NBCUniversal Formats managing international distribution.

ITV has commissioned Hello Dolly to make Win Win with People’s Postcode Lottery, in what the PSB has called its “biggest ever ad-funded series”.  

The six-part format reunites comedic pair Mel Giedroyc and Sue Perkins as hosts overseeing the large-scale interactive quiz. 

Set to air on Saturday nights, the format comes via BE Studio from ITV, which is a full-service creative studio producing ad-funded entertainment (AFE), and which brought People’s Postcode Lottery on board to co-fund the format with ITV.  NBCUniversal Formats handles sales outside of the UK.

Read more at: 

https://www.broadcastnow.co.uk/itv/itv-confirms-win-win-commission-in-biggest-afp-ever/5203362.article