Jimmy Fallon’s ‘On Brand’ Unscripted Series Gets Greenlight At NBC

Hosted, executive produced and created by Fallon, On Brand follows the Tonight Show host as he starts a premiere marketing agency “and fills it with the most creative, clever, and competitive go-getters he can find.”

The series will be based on Fallon’s experience and expertise working with a list of his own global partnerships in the auto, insurance, apparel, gaming and technology industries. It’s set for premiere later this year. 

The On Brand format will be licensed globally by NBCUniversal Formats.

Read more at: https://deadline.com/2025/04/jimmy-fallon-unscripted-series-on-brand-nbc-1236369854/