NBCUniversal Formats Brings Interactive Game Show ‘Don’t Ask Me’ to Mongolia With Central TV

NBCUniversal Formats is taking its interactive game show “Don’t Ask Me” to Mongolia through a new partnership with local broadcaster Central TV.

The Chalkboard TV-created format will air as “Don’t Ask Me, Ask the Mongolians” starting Sept. 28 in a weekly primetime slot. Central TV will produce 13 hour-long episodes of the format, which relies heavily on real-time audience participation.

The game pits contestant teams against each other as they attempt to guess how the viewing public will respond to polling questions. Success depends on accurately predicting majority opinion rather than providing correct answers, with scoring tied directly to viewer response percentages.

“‘Don’t Ask Me’ is a brilliant example of interactive entertainment that lets the audience shape the show as it happens. No two episodes are the same,” said Linfield Ng, VP of format sales and production at NBCUniversal Formats. “We are delighted to be partnering with Central TV to bring this format to Mongolia and turn the series into a true celebration of Mongolian opinions and humour.”

Read more at: https://variety.com/2025/tv/news/nbcuniversal-formats-interactive-game-show-dont-ask-me-mongolia-1236513865/